A Return to
Natural Genius
The lost catalyst for effortless business success and satisfaction
Becoming an entrepreneur and running a business is one of the most challenging ways to make a living.
What starts as a genuine passion - a vision to bring something to life, to serve a need, to offer meaningful work to the world - often ends in burnout, overwhelm, and deep stress (if we’re lucky) and financial ruin, serious health complications, or fractured relationships when we aren’t.
And still, we do it…
The serial entrepreneur steps back into the ring again and again, no matter how hard the hits, how messy the blows, or how devastating the losses.
With so much to loose, why on earth do we keep coming back for more?
My honest white-pilled take: We are born creators, innovators, inventors, with a propensity to sustain and overcome massive amounts of so called failure, pressure, and disappointment because quite simply - we are naturally engineered for it and it makes us feel alive.
Some appear to succeed while others to fail, but why? A clue might be that we don’t actually experience our circumstances, we experience our thoughts about our circumstances. So even thought there is nothing inherently wrong with this often messy creative process, it can be unsustainable to our nervous system - and there actually is something else on offer that many of us innocently miss:
Enjoying the Process Despite the Circumstances
How does one do that? What is the secret solution that flips the most challenging way to make a living into one of the most enjoyable, meaningful and rewarding journeys we have available to us?
The answer is remarkable simple…
Being Yourself
Now, before you roll your eyes and hear your mom’s voice on your first day of kindergarten—stick with me.
The biggest mistake I see founders make is this:
They move from an intuitive, creative beginning into an over structured system that crowds out space for flow, insight, and new creative thought.
In the early days, genius tends to show up reliably often and unannounced—almost by accident.
And then, in the pursuit of “scaling” or “doing it right,” we pave over the very conditions that made our work organic, original, instinctual… Fun!
We chalk it up to a lack of passion and a myriad of external factors but the truth is actually much simpler and the solution much more straightforward.
Selling a Solution
It would seem everyone has one to sell. From proven strategies to best practices to money-back guarantees, there’s no shortage of expert formulas. And business owners buy them, hoping that maybe this time, the right framework will be the key to sustainable success and enjoyment.
Sometimes there are helpful pointers, but in my experience, it’s a lot simpler than that.
There’s one approach to success that’s universally effective—yet rarely talked about… and today I am giving it out for free (because the wild thing is you probably won’t believe me anyways)

Start Being
Yourself Again
My work is about helping founders & owners like you reconnect with your creative genius.
So you can:
Increase ROI through reliably accessing fresh ideas and novel solutions with ease
Recharge and sustain your energy through purposeful aligned action
Develop a deeper understanding of where your creative genius actually comes from and the flow states and rest states that yield the most reliable insights for you
Become accustomed to prioritizing time spent in the unknown and the generous present moment as a non-negotiable part of your business sustainability plan
Strategically minimize exposure to the elements of your business that pull you out of creative flow / don’t light you up by delegating or outsourcing them
Get honest about what you actually want in your business - what really lights you up in an meaningful and personal way - and remove the barriers to making it your reality
Bring lightness, joy, and excitement back into your work
Ways to work together
Business Coaching
You are the source of insight and deep down you know what to do to be successful in your.
Coaching is by far my favourite modality in supporting entrepreneurs, creatives, and founders because it is all about cracking you open - finding the gems, super powers, and dormant resources inside of you - and getting you back on centre stage with them in your arsenal.
Now along with being a limitless force of infinite possibility - you are also a human being with a brain that experiences insecurity, doubt, and fear - which is entirely perfect and natural.
Executive business coaching with me is a powerful catalyst for reconnecting with your own internal intelligence. Having a trusted confidant who knows the right questions to ask, how to navigate the challenges of being human, and can create the ideal conditions for your to reconnect to your creativity, genius, and innate inner guidance… so your business can too!
Strategic Consulting
Your business needs a refresh - some energy infused back into it and maybe even a little make over - but you are too emotionally entangled to know where or how to start.
Sometimes a little outside perspective and some seasoned advice is just what is needed to help bring your creative problem solving faculties back online.
My strategic consulting services marry coaching and advising and bring together a hybrid of insightful inquiry, best practices, and looking at old frameworks with fresh eyes.
Together we will review where you are, how you got there, and where you want to go in your near term and wildest dreams. I work together with you and your team to create a plan and work that plan iteratively towards your desired outcome ensuring there is a shared understanding and vision in place that motivates, excites, and energizes you.
Operational Support
Doing the things you do not want to do is slowly suffocating your business potency and success.
In doing so you are actively sabotaging your creative capacity and leaking professional energy without a reliable source to refill it. One of the services I love offering business owners with visions and missions that align with my own interest, is specialized operational support.
Imagine a fellow entrepreneur with years of experience in the trenches and an understanding of the illusory nature of problems, taking care of the day to day task in your business - but because it isn’t her business and she isn’t emotionally entangled with the outcomes - she is able to do it efficiently and effectively without getting drained or bogged down.
The next best (safest) thing to cloning yourself!